Besides staging a packed calendar of events for Members throughout the year, the Club also organizes hundreds of private gatherings.
When the Japan arm of the world’s biggest energy drink maker needed a venue for its brand day, it turned to the Club.
The gathering saw 250 Red Bull staff take part in training and other events across the Club. The drink giant’s global trainer, who flew in to host the day, was full of plaudits for the venue.
“At Red Bull, our core mission is to ‘give wings’ to people and ideas,” says Member Mario Stein, the company’s Japan president. “We do this by creating inspiring and fun experiences for our consumers. To be able to do this well, we need our employees to also have fun. The Club, with its variety of facilities, including the bowling alley, allowed us to learn and have fun at the same time.”
The exclusive nature of the Club also helped to reinforce for Red Bull staff the premium image of their brand, adds Stein.
The Club organizes up to 700 events a year, from kids’ birthday parties to large, all-day conferences.
“We pride ourselves on our flexibility and experience at handling a wide variety of events, celebrations and requests,” says Reina Collins, the Club’s sales and events executive manager.
As a congregant of the Chabad Lubavitch synagogue in Tokyo, Club Member David Leibowitz has hosted Jewish weddings and large-scale celebrations for bar and bat mitzvahs and the Jewish high holidays at the Club.
“The staff and the administration are helpful and open, and they work with us on diet restrictions and the particulars for Jewish events,” says Leibowitz, a Miami native and longtime Member, whose three children grew up at the Club. “Also, the warmth, kindness and family that we have here is amazing. We’ve had events at other locations, and nothing begins to compare to the level of warmth at the Club.”
Helping couples tie the knot is another important part of the business for the Club’s event planners, who handle between 10 and 15 weddings a year. Members Andrew and Tomomi Peters held their reception in the New York Ballroom in 2015.
“We held the wedding there because it was a good option for my family, all English speakers, and it was a little bit different [and stylish] for the Japanese side of the family,” says Andrew, who joined the Club in 2011. “My brother said it was the best food he’s ever had at a wedding. It was very well coordinated thanks to our wedding planner, Chizuka Yamakita. She did a great job.”
But it’s just one of a number of milestones the couple has marked at the Club. Family birthdays have been celebrated at different venues, including their son’s fourth birthday this month. With many more occasions to come, no doubt.
Private Events at the Club
Words: Tim Hornyak
Image: Red Bull event at the Bowling Center